After growing up with unprecedented free access to music, younger millennials don't value music financially in the same way as previous generations, preferring instead to spend their money on live experiences. Because of this, it's harder for small bands and artists to make money simply from selling their music in this new industry.
How do younger millennials, ages 18-24, consume and connect with music? How can small bands and artists leverage these connections to be more financially successful?
Small bands and artists will be able to earn more money and securely fund tours and concerts. Younger millennials will be more aware of the true cost of going on tour and will directly contribute money to their favorite artists.
Younger millennials (ages 18-24) and small bands and artists.