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Your best night ever is about to get even better. American Vintage Beverage tasked the team at Brokaw with designing a website for MXD, their new line of high ABV, pre-mixed canned cocktails. No brand elements existed beyond packaging art, so my partner and I created two distinct directions for MXDCocktails.com nearly from scratch. Each concept uses eye-catching animated visuals and punchy language to embody the brand essence of "crank it up."
Created for Brokaw • January 2018
Copywriter: Annie Ertle
Creative Director: Steve McKeown
Associate Creative Director: Mark McKenzie
Account Director: Leah Dwyer

Be sure to check out more of my work on Behance!