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We Go Together. Cleveland is a drive-first city, and, as such, it can be difficult to persuade residents to choose RTA over driving for work, school, or play. Recent marketing campaigns have highlighted benefits of RTA across all service lines, but for 2019 my partner and I had the opportunity to approach messaging on a more custom, personalized level. Playing on some of today’s romantic tropes—reality dating shows, rom-coms, and Tinder—our campaign promotes RTA’s key benefits and use cases on a personal level so Clevelanders can find their meant-to-be transit match.
Created for Brokaw • May 2019
Copywriter: Annie Ertle
Creative Director: Steve McKeown
Associate Creative Director: Mark McKenzie
Account Director: Joe McLaughlin

Be sure to check out more of my work on Behance!