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Portfolio

The Modern Electric Album Packaging & Promotion
Branding, Music, Packaging
The Modern Electric Album Packaging & Promotion
Branding, Music, Packaging
An album design and branding that evokes the nostalgic, silver-screen feelings of The Modern Electric's music. The Modern Electric are a cinematic pop band from Cleveland, Ohio, whose music is as inspired by love as it is by classic movies. Based on their aesthetic of nostalgia, vintage, and memories, I designed an album cover and other collateral for their self-titled release from 2009. Fuzzy, aged vintage photographs of lovers are combined with movie credit-inspired typography to create a brand that feels like love as it is in the movies (and in The Modern Electric's music). Read about the process at at www.allisonbeer.com/process-modern-electric/. This project was done for fun and is in no way affiliated with The Modern Electric. All photography is used under Creative Commons license.

For a brief introduction to my portfolio, take a look at this PDF. More of my work is also available on Behance.