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Allison Beer Posts

Process: Alternative Press

I would be a bad Cleveland music lover if I were not aware of Alternative Press. AP (as it is more conveniently known) is a music publication that is an influential source for new music, style trends and culture. It’s a magazine that has seen consistent growth despite the decline of other competitor publications, and it reaches hundreds of thousands every day at altpress.com and on social media. In my job search, I’ve been looking for places back home…

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Senior Self-Care Semester

I’m (finally) in the home stretch of my academic career! It’s been a long journey, and I can’t wait to go start my own life outside the limitations of this medium-sized liberal arts school in the middle of nowhere. More importantly, I am so close to starting my career as a professional graphic designer, which I have been working toward since age nine. Going into this semester, I took some time to consider how I…

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Process: Arden Brewing Company

Have you noticed exactly how much of the beer industry is marketed towards men? (It’s practically the whole thing.) With the exception of a few small, design-minded breweries (such as O/O Brewing), craft beer on the shelves is dominated by very masculine branding. Common trends in beer design include vintage or retro made modern (sometimes reminiscent of classic sports branding), angular flat designs, heavy type, and loud illustrations. Considering women make up 37% of the craft…

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Process: The Modern Electric

For about the past five months (since I started working on the exec board for our college radio station), I’ve begun to realize how much I want to stay involved in music after I’m out of school. Music has been an integral part of my life in a variety of ways since I was 10 years old, and I can’t imagine my life without it. Throughout college I thought I wanted to pursue a career in…

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Process: Always Next Year

I love typography but typically stick to exploring it digitally (or physically in the occasional letterpress project). Sometimes, though, I need a break from the screen and I start doodling words and phrases in my Moleskine. Usually these sketches don’t end up anywhere besides my notebook pages, but I recently challenged myself to refine one in Illustrator into a more polished design. It was a nice break from my usual design process and I realized how…

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Musings: The “Weird” Secrets of Spotify Users in 2016

Two of the many things I love are data analysis and music. (This is probably why I’m obsessed with my Last.fm.) Throw in a dash of end-of-the-year review and I’m pretty much guaranteed to love it. I’ve been seeing Spotify’s most recent ad campaign popping up on social media a ton this week, so I wanted to officially declare how much I enjoy these ads. (Images taken from AdWeek.) I’ve seen some backlash towards the campaign regarding user…

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Why I Love Letterpress

I am very much a perfectionist. I’ve got a sharp eye for detail, especially in my design work. I’ll notice if a hyphen needs to be replaced by an em dash, if the leading of one line of type doesn’t match the rest of the paragraph, or if an element needs to be shifted just a fraction of an inch within a composition. Luckily for me, I’m designing in the digital age, when most everything is done…

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Build-A-Bear Workshop & My Love of Letters

I love letters. Always have, always will. Some tiny part in my brain has always been keen to notice different fonts, which probably explains why my designs are so heavily influenced by typography rather than image. My love of typefaces goes all the way back to age four and the wonderful Build-A-Bear Workshop. In February 2000, my family took a vacation to Orlando, Florida, and I was thrilled to make my very own teddy bear at…

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The Art of Album Design

As a both a music lover and a design nerd, I’ve been obsessed with album art for years. There’s something about the way the artwork becomes intrinsically tied to my experience with an album that is so magical and unlike anything else in the world. I have a difficult time selecting my favorite album covers from a design standpoint because I’m so biased toward the albums with which I’ve spent so many memories. I love the…

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