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Category: Process

Process: Alternative Press

I would be a bad Cleveland music lover if I were not aware of Alternative Press. AP (as it is more conveniently known) is a music publication that is an influential source for new music, style trends and culture. It’s a magazine that has seen consistent growth despite the decline of other competitor publications, and it reaches hundreds of thousands every day at altpress.com and on social media. In my job search, I’ve been looking for places back home…

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Process: Arden Brewing Company

Have you noticed exactly how much of the beer industry is marketed towards men? (It’s practically the whole thing.) With the exception of a few small, design-minded breweries (such as O/O Brewing), craft beer on the shelves is dominated by very masculine branding. Common trends in beer design include vintage or retro made modern (sometimes reminiscent of classic sports branding), angular flat designs, heavy type, and loud illustrations. Considering women make up 37% of the craft…

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Process: The Modern Electric

For about the past five months (since I started working on the exec board for our college radio station), I’ve begun to realize how much I want to stay involved in music after I’m out of school. Music has been an integral part of my life in a variety of ways since I was 10 years old, and I can’t imagine my life without it. Throughout college I thought I wanted to pursue a career in…

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Process: Always Next Year

I love typography but typically stick to exploring it digitally (or physically in the occasional letterpress project). Sometimes, though, I need a break from the screen and I start doodling words and phrases in my Moleskine. Usually these sketches don’t end up anywhere besides my notebook pages, but I recently challenged myself to refine one in Illustrator into a more polished design. It was a nice break from my usual design process and I realized how…

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