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Musings: The “Weird” Secrets of Spotify Users in 2016

Two of the many things I love are data analysis and music. (This is probably why I’m obsessed with my Throw in a dash of end-of-the-year review and I’m pretty much guaranteed to love it. I’ve been seeing Spotify’s most recent ad campaign popping up on social media a ton this week, so I wanted to officially declare how much I enjoy these ads. (Images taken from AdWeek.)




I’ve seen some backlash towards the campaign regarding user privacy and personal data and Big Brother etc., but the ads are meant to be humorous, not creepy. Admittedly, I probably wouldn’t want to see a billboard declaring the number of times I listened to my own embarrassing playlist this year, but it’s anonymous and honestly pretty amusing! Props to Spotify’s internal team for creating an entertaining way for people to personally engage with data.

“Thanks 2016. It’s been weird,” reads the ads’ tagline. I can’t wait to see the musical weirdness that 2017 brings—I don’t think I’ll get tired of this campaign for a while!

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