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BESO Bowl | Brand Experience & Launch Campaign


hello BESO!

Meet BESO: a unique pre-packaged smoothie bowl made from fresh fruit and natural toppings. This one-of-a-kind healthy snack brings the perfect amount of energy—and joy!—any time of day.

Visuals filled with custom cut paper-inspired illustrations, natural textures, and bright tropical colors alongside friendly, quirky language help bring BESO to life both in-store and online.

Say hello to BESO.





agency | Brokaw
copywriter | Annie Ertle
associate creative director | Mark McKenzie
creative director | Steve McKeown
director of brand strategy | Tim Laubacher
social media strategist | Kayla Grise
account director | Zorina Kennedy