Hello BESO! Meet a fresh, one-of-a-kind smoothie bowl whose branding matches the natural burst of energy—and joy!—it brings to your day.
Visuals filled with custom cut paper-inspired illustrations, organic textures, and bright tropical colors alongside friendly, quirky language help bring BESO to life in-store and online.
- role — concepting, graphic design
- agency — Brokaw (2019)
- copywriter — Annie Ertle
- associate creative director — Mark McKenzie
- creative director — Steve McKeown