Hello BESO! Meet a fresh, one-of-a-kind smoothie bowl whose branding matches the natural burst of energy—and joy!—it brings to your day.

Visuals filled with custom cut paper-inspired illustrations, organic textures, and bright tropical colors alongside friendly, quirky language help bring BESO to life in-store and online.

  • role — concepting, graphic design
  • agency — Brokaw (2019)
  • copywriter — Annie Ertle
  • associate creative director — Mark McKenzie
  • creative director — Steve McKeown