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Current Records | Brand Identity

stay current.

Current Records is an independent label that aims to reflect the ever-evolving music landscape through the up-and-coming artists they sign.

The clean, simple icon simultaneously shows different facets of the label—a vinyl record, concentric water ripples, and an initial C—while groovy marbled paper textures evoke the emotional flow of music. The bold geometric typography is hard to miss and contrasts the colorful organic shapes in the paper marbling.

Together, these graphic elements create a visual aesthetic that’s as modern, experimental, and trend-setting as the label itself.

This project is a work of fiction.
Any similarities to existing labels are coincidental and unintentional.