wish them wellness.
Just before the 2021 holiday season, GOJO (makers of PURELL) wanted to promote their travel-size sanitizers alongside fashionable holders from popular brands like Vera Bradley and YSL. Brokaw was tasked with launching a gift guide campaign, enticing consumers to gift sanitization in style.
We paired portable PURELL products with seasonal props to create playful snowflake-esque compositions, then added kaleidoscopic animation for extra holiday magic. This wintery look is bold and clean, creating an upscale feel that still fits within the PURELL brand identity.
Plus, the simplicity of this concept allowed for quick execution, just in time for Black Friday. The client loved the results so much that Brokaw was able to secure more business in 2022.
agency | Brokaw (2021)
copywriter | Annie Ertle
motion designer | Sarah Wagner
creative director | Mark McKenzie
creative director | Steve McKeown
account executive | Kaylee Dusing
account supervisor | Leah Dwyer