Lake View Cemetery ’20

Since global circumstances put a damper on travel plans in 2020, we proposed that breathtaking grounds, unbeatable amenities, and welcoming accommodations make Lake View Cemetery a surprisingly ideal (final) destination.

Using connected TV, direct mail, and social ads, we invited visitors to join us for a day trip… or a really, really extended stay.

Many of them seized the opportunity of an after-lifetime, resulting in six-figure plot sales and a 3200% ROI. But don’t worry—there’s still plenty of room for more reservations. (Over 100 years’ worth, in fact.)

“Premiere Staycation”
“Scenic Views”
“Unlikely Candidate”

  • role — concepting, art direction, graphic design
  • agency — Brokaw (2020)
  • copywriter — Annie Ertle
  • director of photography — Brandon Jones
  • motion designer — Sarah Wagner
  • associate creative director — Mark McKenzie
  • creative director — Steve McKeown