visit (or stay) at lake view cemetery.
2020’s trendy vacation spot is a 150-year-old historical cemetery.
Since current circumstances put a damper on travel plans, we proposed that breathtaking grounds, unbeatable amenities, and welcoming accommodations make Lake View Cemetery a surprisingly ideal (final) destination.
Using direct mail, social media, display ads, and connected TV, we invited visitors to join us for a day trip… or a really, really extended stay.
Many of them seized the opportunity of an after-lifetime, resulting in six-figure plot sales and a 3200% ROI. But don’t worry—there's still plenty of room for more reservations. (Over 100 years’ worth, in fact.)
As seen in Communication Arts Interactive Annual 27 (March/April 2021)
AAF Cleveland ADDYs 2021 Best in Show winner
agency | Brokaw
copywriter | Annie Ertle
associate creative director | Mark McKenzie
creative director | Steve McKeown
associate brand strategy director | Jess Thompson
account supervisor | Joe McLaughlin