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Lake View Cemetery | 2020 Campaign


visit (or stay) at lake view cemetery.

2020’s trendy vacation spot is a 150-year-old historical cemetery.

Since current circumstances put a damper on travel plans, we proposed that breathtaking grounds, unbeatable amenities, and welcoming accommodations make Lake View Cemetery a surprisingly ideal (final) destination.

Using direct mail, social media, display ads, and connected TV, we invited visitors to join us for a day trip… or a really, really extended stay.



agency | Brokaw
copywriter | Annie Ertle
associate creative director | Mark McKenzie
creative director | Steve McKeown
associate brand strategy director | Jess Thompson
account supervisor | Joe McLaughlin