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Lake View Cemetery | Visit or Stay

visit (or stay) at lake view cemetery.

2020’s trendy vacation spot is a 150-year-old historical cemetery.

Since current circumstances put a damper on travel plans, we proposed that breathtaking grounds, unbeatable amenities, and welcoming accommodations make Lake View Cemetery a surprisingly ideal (final) destination.

Using connected TV, direct mail, and social ads, we invited visitors to join us for a day trip… or a really, really extended stay.

Many of them seized the opportunity of an after-lifetime, resulting in six-figure plot sales and a 3200% ROI. But don’t worry—there's still plenty of room for more reservations. (Over 100 years’ worth, in fact.)

"Premiere Staycation"

"Scenic Views"

"Unlikely Candidate"

featured on Communication Arts

Featured in Communication Arts Interactive Annual 27 (March/April 2021)
Featured in Communication Arts Advertising Annual 62 (November/December 2021)
AAF Cleveland ADDYs 2021 Best in Show winner
AAF District 5 ADDYs 2021 Best in Show winner

agency | Brokaw (2020)
copywriter | Annie Ertle
associate creative director | Mark McKenzie
creative director | Steve McKeown
associate brand strategy director | Jess Thompson
account supervisor | Joe McLaughlin