Off The Mark

Intention is everything—unless you’re a designer.

End users define the ultimate meaning of a designer’s work, regardless if that meaning aligns with the designer’s original objective or not.

The frequent disconnect between these two parties drove both the content and the design of this essay anthology. Uncomfortably tight margins, bold colors, and sharp contrast in the scale of elements make this abstract tension pop off the page.













NOTES
  • class — ART351 Print Design Systems (Fall 2015)
  • instructor — Erin Beckloff