PURELL wanted to inspire holiday gift giving—and boost brand awareness during peak germ season—by showcasing fashionable hand sanitizer holders designed by popular brands.

To create a wintery, upscale look and feel, we paired portable PURELL products with seasonal props to create playful snowflake-esque compositions, then added kaleidoscopic animation for extra holiday magic.


  • role — concepting, art direction, graphic design
  • agency — Brokaw (2021)
  • copywriter — Annie Ertle
  • motion designer — Sarah Wagner
  • creative director — Mark McKenzie
  • creative director — Steve McKeown