PURELL wanted to inspire holiday gift giving—and boost brand awareness during peak germ season—by showcasing fashionable hand sanitizer holders designed by popular brands.
To create a wintery, upscale look and feel, we paired portable PURELL products with seasonal props to create playful snowflake-esque compositions, then added kaleidoscopic animation for extra holiday magic.
CREDITS
- role — concepting, art direction, graphic design
- agency — Brokaw (2021)
- copywriter — Annie Ertle
- motion designer — Sarah Wagner
- creative director — Mark McKenzie
- creative director — Steve McKeown