Skip to content

RTA | 2019 Campaign Concept

we go together.

Cleveland has always been a drive-first city, preferring cars over public transit for work, school, or play—so it can be a challenge to convince residents there's a transit line that's perfect for them.

Playing on some of today’s romantic tropes—reality dating shows, rom-coms, and Tinder—the 2019 campaign promotes RTA’s key benefits on a more personal, customized level.

Through video, radio, rich media display ads, and direct mail, we're helping Clevelanders find their meant-to-be transit match.

agency | Brokaw
copywriter | Annie Ertle
associate creative director | Mark McKenzie
creative director | Steve McKeown
associate brand strategy director | Jess Thompson
account supervisor | Joe McLaughlin